Douglas Perry
Associate Professor, Business Administration, and Economics Assistant Professor & Executive Director of the Leadership Institute, Franciscan University of Steubenville
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Overview
Experience
Eight years of experience in design engineering and finite element analysis in the metals, defense, and aerospace industries. More than 15 years of marketing leadership experience in the engineering software industry with Dassault Systèmes (Abaqus), Ansys, and Siemens (Femap). Since 2006, has taught a range of undergraduate and graduate courses in marketing, management, international business, and strategy, with extensive use of case teaching and simulations in upper-level and MBA courses. Currently serves as Director of Business Education Excellence and Accreditation and previously served as Director of the MBA Program. Since 2017, has led the business department’s IACBE accreditation efforts, including initial accreditation in 2019 and successful reaffirmation in 2026. Served as Board President of AIM Women’s Center, a pregnancy resource center in Steubenville. Under Activities, please have it changed to read: Research interests include business ethics and Catholic Social Thought, strategic relationships, product and service development, integrated marketing communications (IMC), and global marketing. Recent scholarship focuses on generative AI literacy and the effective integration of AI into marketing education, including conference presentations and proceedings in 2025 and 2026. Developing and implementing structured approaches to generative AI use in undergraduate and graduate marketing courses.